Merchandise Campaign

The Dead Estate series is an indie game with a big following, but they only ever came out with a plushie as their merchandise. It’s expected for video game series to have a line of merchandise. The goal of this project was to bring more merch to fans. This campaign brings in a new audience, increases the brand’s identity, and helps makes more people aware of the series. Not to mention, this brings in more revenue for future projects and helps build a connection with people outside of those who have bought the game.